With the nation facing tough economic times, commercial clients will be gravitating towards conservative and classic themes that will convey the warmth and emotional appeal of the holidays.Less thematic displays have great appeal in that they can be used for many years and be updated and embellished in the future. With that said, this by no means reflects a cookie cutter look, but quite the opposite.Clients are looking for unique and interesting holiday displays to draw consumer traffic, focusing on quality not quantity.
Fiberglass pieces, overhead decor and displays that can adapt to a many areas have become a strong selling point. Clients are looking for displays that can be set up in a variety of locations, not just in the center court, in the event that the area might be leased out at a later date to temporary retailers or kiosks.
A smart way a commercial venue can reap the most benefits out of a holiday display is by utilizing large, attention-getting décor pieces placed at key locations. The displays should be visible from a distance and have impact so that they are remembered by consumers.
