With the nation facing tough economic times, commercial clients will be gravitating towards conservative and classic themes that will convey the warmth and emotional appeal of the holidays.Less thematic displays have great appeal in that they can be used for many years and be updated and embellished in the future. With that said, this by no means reflects a cookie cutter look, but quite the opposite.Clients are looking for unique and interesting holiday displays to draw consumer traffic, focusing on quality not quantity.
Fiberglass pieces, overhead decor and displays that can adapt to a many areas have become a strong selling point. Clients are looking for displays that can be set up in a variety of locations, not just in the center court, in the event that the area might be leased out at a later date to temporary retailers or kiosks.
A smart way a commercial venue can reap the most benefits out of a holiday display is by utilizing large, attention-getting décor pieces placed at key locations. The displays should be visible from a distance and have impact so that they are remembered by consumers.
Go “Green”- Resembling a woodland theme, this year’s green holiday décor would encompass the use of materials found in the natural world. Among the many options are wild birds, feathers, nests, deer and the use of flowers and foliage such as amaryllis, holly, hydrangea, eucalyptus and willow twigs.
Black and White - This color combination is hot this year. Popular ornaments icons such as snowflakes, snowmen, penguins could be easily incorporated into the white and black theme. A particular trendy look could be achieved by displaying white ornaments on a black tree or black ornaments on a white tree.
Monochromatic- Pick a color, any color and go to town with it! You can achieve a very elegant look by mixing different textures and sizes while staying within the same color family.
Cities and States- A casino tree (featuring cards, dice and money ornaments) will work in Atlantic City or another gambling spot; and a seaside tree (with fish, seahorses, starfish and corals) in a beach town. There are many retailers offering regional-themed decorations that can be further personalized, making them more locally focused.
Specific Interests- Trees are being used to convey a specific trade or hobby. A gardening theme for gardeners, an African heritage theme for African-American clients, a nativity theme for religious clients, a dessert treat theme for bakers. The possibilities are endless.
Looking Back in the Past- Victorian themes are a must, as well as less distant looks such as 1950’s, 1960’s and 1970’s. Licensed ornament collections from Kurt S. Adler include pop-culture items for any these eras. Themes that you might envision could include Elvis, “I Love Lucy” and “Betty Boop” amongst others.
Go “Green”- Resembling a woodland theme, this year’s green